British American actress and former Bond girl Jane Seymour was honored with a blue diamond ring in 2016. Named The Jane Seymour, a rare 2.08 carat Fancy Vivid blue cushion-cut diamond was set in a platinum ring and coated with rose gold finish. The ring reflects a power celebrity who has clinched an Emmy Award, two Golden Globe Awards and a star on the Hollywood Walk of Fame. Seymour personally endorsed The Jane Seymour ring during its unveiling.
Months later, an electrifying dining concept was launched in conjunction with CE LA VI, the lifestyle brand under Louis Vuitton Moet Hennessy (LVMH). The experience involves a helicopter ride, Rolls-Royce journey and luxury cruise, 10,000 roses, an 18-course degustation dinner and vintage wines – for 2 people only. A feast would be enjoyed with gold-plated personalized diamond chopsticks that the diners shall keep after the experience. The climax is The Jane Seymour ring being gifted, served with Louis XIII Cognac and a fireworks display. In 2017, the dining concept was re-launched so that it would take place on a 4-hour private jet trip instead and with the 18-course cuisine catered from Michelin-starred restaurant Jaan. All the luxury amenities including 10,000 roses, diamond chopsticks and The Jane Seymour ring remain, and the proceeds from the dinner would save 20,000 children in Nigeria.